Social Media & Content

Updated Feed

Social Media Portfolio Update

In today's digital age, a brand's online presence is crucial for engaging with its audience and staying relevant in the ever-evolving market. By revamping the social media to reflect an authentic and human-to-human approach, Loftus were able to breathe new life into the brand's online persona. The Instagram feed was curated to portray a genuine, humanized side of the brand. This included aesthetically pleasing imagery combined with authentic captions, stories of the brand's journey, and interactive polls to create a sense of community among followers.

Modern and engaging reels

Updated modern feed which used reels to widen organic reach. This would see an increased user engagement and increasing on previous views 10X.

Informative and relevant

Firmly believing that a social profile is an extension of a brands personality, developing reels and content which is relevant to audiences is key. Developing an organic education series targeted towards beginner gym members, the newly revamped social strategy provided simple tips and guides generating an average 41% retention rate on reels.