Recent Paid Advertising

Testimonial Videos

With the goal to speed awareness about a social sports league, the development of a testimonial based video series from players was employed and sent out through paid and organic channels. These videos would see a 20k reach per video employing local targeting options, and a 2.23% CTR.

10 for 10 Campaign

The 10 for 10 campaign was a campaign with the new gym user in mind with a unmissable deal secure customer commitment. Running through Meta, a audience magnet video was used with a broad but catchy subject manner “how to do a pull up” which would aim at getting an audience to view the video for more than 3 seconds. From this a re-targeting phase would be implemented showcasing more of what Loftus had to offer including the final deal. Overall this campaign would amass over 90k impressions and a CTR of 2.92%.

6 Week Challenge

Needing to spread the word about Coaching Zone 6 week challenge, it was our mission to showcase an extraordinary opportunity to win $6000 when they enroll in our invigorating group fitness classes. To showcase the exciting prospects awaiting our participants, we implemented a captivating lead magnet video featuring the surprise reaction of our previous winner at her workplace amassing 70k impressions and 1.5% CTR. This compelling video aims to captivate our audience, and we plan to strategically utilize retargeting methods, including additional engaging videos and look-alike audiences, to cultivate valuable offline leads.